Shortlist 2024

AGENCY

BRANDING AGENCY

FutureBrand London

Another year of strong growth, we invested in diverse specialisms, won new clients including PwC, SCI Ventures and World Athletics, and landed an array of awards. Our innovative work spanned branding, design, and experience. Our global identity for Air India rolled out, blending heritage with modernity; we developed a new brand ...

Landor

We are Landor. World-leading brand consultants. Consulting, Design, Experience. United by one mission: destroy the ordinary. From bold, multi-sensory brand experiences to fearless, data-driven strategies, we’re here to change the story, turning the expected into the exceptional. Our culture is built to harness diversity and diffe...

SomeOne (part of VCCP)

2024 was a standout year for SomeOne, as our Challenger branding approach was successfully applied across a wide range of sectors, including financial services, luxury, placemaking, travel, and retail. Our agency delivered bold, digitally innovative, and conceptually driven brand launches that showcased fresh thinking in every in...

Amplify

Building brands and transforming businesses through the power of experience, entertainment + culture. Amplify started life as the go-to London rave agency for brands including Converse, Nike and PlayStation; who remain clients today. Since then Amplify has become a recognised global brand experience pioneer, creating format-defin...

Bearded Kitten

Who are we? We’re Bearded Kitten. We’re an award-winning, full-service experiential agency that works with global brands to deliver highly innovative and creative events, experiences and activations. What’s our secret? We’re strategically smart. We are one of the only agencies with a genuine in-house cutting-edge fabrication fac...

Imagination

Imagination is The Original Experience Design Agency. Founded over 50 years ago, we apply the power of our collective imagination to creative, commercial, and cultural challenges, creating experiences that move people. We specialise in Consulting, Destinations, Content and Live Events. We have 13 global studios worldwide, united...

Jack Morton London

We manifest culture. Culture is the most powerful force in a person’s life. It’s who they are, what they love, and who they aspire to be. Using the power of brand experience, we craft homes for these unique cultures where people can come together to learn, share and celebrate their community. With 40+ brand relationships, we help clien...

Momentum Worldwide (UK)

From Activation to Integration: How Momentum Worldwide made experiences truly matter in 2024 2024 has been a landmark year for Momentum Worldwide—a year where we redefined what brand experience truly means. By seamlessly blending commerce, content, and culture, we didn’t just create campaigns; we crafted connections that matter...

Smyle

Smyle is a leading brand experience agency creating impactful experiences for people, brands, and the planet. As part of The Human Network, Smyle has expanded globally while maintaining a focus on transformative client work. In 2024, Smyle delivered standout projects for Meta, TikTok, Adobe, and Samsung, achieving 100% client ret...

Leo Burnett UK

In 2024, Leo Burnett had its biggest year yet by doing things ‘our way’—connecting with the nation, not just impressing adland. Instead of chasing endless pitches and awards, we focused on creating campaigns that have real-world impact, building lasting relationships, and welcoming fresh talent to reflect the diverse world we live in. ...

Lucky Generals

Lucky Generals were the Comeback Kids of 2024. Because after losing their biggest account (and 20% of their income) at the start of January, they bounced back with · Income up · 10 new clients · Record employee satisfaction scores · A citation as one of the top 8 agencies in the world · Landmark hirings in Shelley Smoler ...

McCann UK

2024 was an outstanding year for us, creatively, commercially and culturally. Our work set the global industry bar, winning the world’s most prestigious awards, including Grand Prix and Titanium Lions at Cannes for Xbox ‘The Everyday Tactician’ and the Europe Grand Effie for Aldi and Kevin the Carrot. McCann was the most awarded a...

Mother

Everyone at Mother has been focused to deliver on our promise to ‘Make Our Children Proud.’ We’ve made great work. We had a good time doing it. And we’ve helped our clients’ - and our own - business grow.

Pablo

We continue to keep building a fresh agency model without waiting for permission. Our creativity and entrepreneurial spirit once again led to us growing faster than any other agency in the UK, and our Active Brand Platform approach gained traction and landed us 12 new clients totalling more than £100m in billings. To service these new ...

TBWA\London

By pushing against the temptation to jump on every shiny new marketing trend, we instead turned disruption on ourselves and forged our own path. By staying true to ourselves, our belief in original thinking to build emotional connections to consumers, we have achieved mega growth this year. In 2024 we grew the agency by nearly a ...

Uncommon Creative Studio

Uncommon started 7 years ago in response to a burning problem. People wouldn’t care if 75% of the world’s brands disappeared tomorrow. Our global studio, headquartered in London, with offices in New York and Stockholm, sees this as our problem to solve. Our ambition is to create the brands that people in the real world wi...

VCCP

We are VCCP. We are the challenger agency for challenger brands. We create work that shapes culture and sticks in people’s minds. From Virgin Media O2 to Primark, Co-op to TfL, Cadbury, Muller, and The National Lottery, we work with the brands woven into the fabric of the nation. We’re the agency behind Compare the Meerkat, ‘Dom...

Ogilvy One

Ogilvy One's comeback year was met with considerable fanfare, and early indications suggest the hype was justified. We put creativity back at the heart of customer experience, winning an impressive 11 new clients with a 90% pitch win rate. Our relationship design methodology, blending data-driven insights with creative brillianc...

OLIVER

The leading GenAI marketing agency 2024 was the year that AI went mainstream, for many. But for OLIVER, that was last year’s news. As ever, they were already upstream with their clients, leading industry change with pioneering AI-powered marketing built around creativity, innovation, and effectiveness. For Unilev...

RAPP

2024 was a year of reinvention for RAPP, boldly redefining our proposition, putting clients at the heart of everything we do. By bringing innovations like Artbot, Content Intelligence, and Connected Data & Operations to the forefront, we revolutionised the way we deliver value. These groundbreaking solutions delivered 70–90% efficiency...

TMW

In 2024, we created bigger, category defying work that led to Suzuki’s best car launch ever, drove millions into Greene King’s pubs, and saw uptake of Freely smash all targets. We helped make society a better place: increasing positive sentiment for Pride in London, helping veterans access the NHS and gave young people life-chang...

Apadmi

Experts in everything mobile; Apadmi designs, develops and optimises mobile apps for leading brands. We unlock new value through strategy, platforms, middleware and systems integrations that transform the way they work. We deliver digital transformation for the likes of Domino’s, Asda, Co-op, Poundland, Sykes Cottages, and the NHS. ...

DEPT®

As we approach our 10th anniversary, we are doubling down on what make us truly unique: We're the only agency with a 50/50 split between technology and marketing on a global scale since 2015. We connect the dots between the CMO and CIO within client organizations, helping them accelerate growth by unifying the end-to-end custome...

Gravity Road

Gravity Road is a global digital innovation studio that recognises how precious time is: through our digital expertise, we give time greater commercial and cultural impact. From making the Refugee Olympic Team world famous through to reimaging how social can reinvent legac businesses, 2024 was us at our smart playful best.

RAPP

Hope&Glory

Our greatest challenge has been laurels. And not resting on them. We’ve adorned the shelves of Hope&Glory with many awards over the years. We are the most-awarded agency of the year and the most-awarded agency of the last four years according to PR Week. We think we lead the way in our workplace policies. The volume of Lin...

PrettyGreen

In 2024 PrettyGreen had an exceptional year, delivering an 18% increase in fee revenue, 75% pitch conversion rate and achieving B Corp status, proving that successful businesses can balance people, planet and performance. Believing that things can and should be better & guided by our ‘Less Ordinary’ creative North Star, we stream...

Ready10

Ready10 is a stand-out industry success story since launching in 2016 and we’ve just completed our most successful year to date. Having begun as a one-person-one-laptop business, we quickly burst on the scene with a mission to deliver best-in-class PR that answers both brand and digital objectives via our Hearts, Minds & Bottom Lines a...

The PR Network

The PR Network is a £4.5m international virtual PR agency created by two female founders in 2005. The world’s first fully remote PR agency, and a B Corp since 2023, we run campaigns in more than 40 countries through a network of over 1,400 experts. Our dispersed team is managed by our team of directors who work from their homes across ...

The Romans

2024. We grew by a third, hired the best talent in the industry, got tattoos, became front of shirt sponsors for Millwall, won 37 amazing new clients, made a bunch of investments to make the planet a better place, took really good care of our team, took over Soho Farmhouse, lost seven laptops, stayed true to our DE&I commitment...

Tin Man

Tin Man has always been proud of its fierce growth, steadfast agency culture and reputation for exceptional work. In an economically unpredictable year, in which we celebrated our 10th birthday, headed for £5m revenue and moved into a swanky new office, Tin Man continued to shine. 2023-4 was our 10th consecutive year of ...

W Communications

This was a year that saw W fearlessly expand into new services and territories. It was also our most awarded year to date, including 6 Cannes Lions and a much-reputed Campaign of The Year accolade at the Purpose Awards, in a year in which we were shortlisted for a phenomenal 42 awards and won over 30. It was a year that saw us r...

Bicycle London

Bicycle has had an incredible 12 months. We’re smashing new business. We’ve launched several new divisions. We’re constantly evolving to meet clients’ needs. We have an incredible team, whom clients massively rate. We’re three years into creating the fastest-growing media agency in the top 100. You’ll find out exactly wh...

Bountiful Cow

At Bountiful Cow, we have one clear simple goal - Relative Advantage™ - proving the impact of standing out. We’ve enshrined our challenger spirit in our values – No Sacred Cows, Don’t Follow The Herd and No Bullshit – and that’s kept us true to our mission as an agency, helping us to win higher value brands. We’ve created bold disrupti...

Croud

2024 has been a game-changing year for Croud. Strategic acquisitions of Born Social and Vert Digital expanded global reach and fortified Croud’s leadership in media, data, and creative services. Industry recognition followed, with Croud named Performance Marketing Employer of the Year and listed on Campaign and The Sunday Times’ Best P...

December19

December19, a 14-year-old independent agency, demonstrated in 2024 that ethical business practices and exceptional growth aren't mutually exclusive. Despite entering the period facing reduced client spend forecasts, the agency achieved extraordinary financial results while staying true to its human-centric values. Their performance inc...

Impression

We're a performance marketing agency setting the new standard of excellence through our people, our performance and our technology, with offices in Manchester, Nottingham, London and New York. We turn evidence into action and brands’ ambition into results. In the current marketing landscape, brands aren't getting the res...

Medialab

Medialab has had a transformative year, growing and developing to lead the independent media sector. We’ve continued to make monumental strides with exceptional growth – our fifth consecutive record-breaking year – whilst our team has grown by 28%, including the addition of exciting new capabilities and skillsets. As an IP...

PMG

PMG is a privately-owned, independent digital company founded in 2010 by George Popstefanov. Designed to be a better business partner for ambitious brands in the data age, we are people-first, data-driven, and relentlessly committed to transparency and agile innovation. Over the past 12 months, PMG has delivered another record-br...

The Kite Factory

This is the story of The Kite Factory, a vibrant independent media agency that soared to new heights in 2024, driven by our "Ideas That Deliver" philosophy. After being crowned 2023’s Independent Media Agency of the Year, we maintained momentum with a remarkable +33% growth (EBITDA), four product launches, 86% client retention, and 12 ...

Amplify

Fold7

2024 was the year Fold7 delivered our mission to reshape the agency into a progressive, multi-disciplinary creative powerhouse – achieving our best year yet. We grew our revenue 50%+ YOY – to £24.5m, new wins including Cazoo, St Pierre, Fresha and organic growth from across our suite of clients. We produced the greatest ...

Impero

Despite a challenging, fast-evolving landscape for independent agencies, we doubled down on our values, got our team behind us, and focused on delivering bold, impactful work for our clients. We pivoted our new business strategy, which helped us win a range of exciting clients like Aspall, Miller, Loop Earplugs, Carwow and Maxus, while...

Pablo

Recipe

At Recipe, we’ve proven you don’t have to choose between exceptional work and an extraordinary culture. Guided by our ethos, Good People, Great Work, we prioritise trust, collaboration, and sustainable growth over volume. This year, we deepened client relationships, launched bold campaigns like Old Spice’s “Big Man Ting” and Auto Trade...

VCCP

Whalar

We're witnessing a revolution in advertising. This year, social media became the largest ad channel by spend (WARC), with Creators being the leading drivers of online engagement (eMarketer). When we began eight years ago, influencers were part-time content makers. Today, 90% are full-time professionals, half have agents, and 20%...

Wieden+Kennedy London

What a time to be an indie creative agency. As the industry shifts its focus toward the business of advertising and maximizing profit margins, we stay true to what matters most: growing our clients’ businesses through the power of creativity. While most agencies focus on producing ads and campaigns for marketing department...

BBC Creative

Working at the BBC isn't always easy. There aren't many places you have to pass by protestors to go to work each day. But working at the BBC is always rewarding. its mission and service of the British public is one of a kind. Whilst we have our critics, the role the organisation plays is both loved locally and respected globally.This m...

Sips and Bites

Hello, we’re Sips & Bites. PepsiCo’s in-house creative agency. We’re a tightly knit, diverse group of 36 people with a strong, human-first culture. Led by our MD Dries Mertens and ECD Matt Watson, we’re driven by a shared passion to create human-centric work that grows the business and builds. We’ve assembled a talented and tireless te...

U-Studio/OLIVER

U-Studio, Unilever’s in-house agency is harnessing GenAI to unlock new creative possibilities for Unilever - moving from experimental trials in 2023 to performance-driven creativity at scale in 2024. The team has created thumb-stopping social campaigns for Wall's Twister, Cornetto and Solero that would have been impossible with ...

Impero

Despite a challenging, fast-evolving landscape for independent agencies, we doubled down on our values, got our team behind us, and focused on delivering bold, impactful work for our clients. We changed our new business strategy, which helped us win a range of exciting clients like Aspall, Miller, Loop Earplugs, Carwow and Maxus, while...

Jaywing

Jaywing is an integrated marketing agency driven by a vision where talent thrives and brands grow. With over 25 years of expertise in data science and marketing, we combine strategy, creativity, and data-driven insights to deliver exceptional results for our clients. Our team of experts, including leaders in data science, creative medi...

McCann Worldgroup

We unified McCann Worldgroup under the mission of ‘Building Enduring Brands Together,’ achieving outstanding growth and set the global bar with our creative work. We won the world’s most prestigious awards, including Grand Prix and Titanium Lions at Cannes for Xbox and Aldi, were the most awarded UK agency at Cannes Lions and helped ...

MullenLowe UK

We're on a mission to drive change in our Agency, our Industry and the World. We have built a brandsocial agency, which plays to all our core strengths of big strategic thinking and brand work, whilst investing in our social offering so we can build brands in culture. We call it ‘Big Thinking, Built for Cultural Impact’. brandsocial ...

The Gate London

2024 was year 1 of a new The Gate Over the last couple of years, we had been working ever closer with our MSQ stablemates MBAStack to bring together brand and customer experience creativity as more clients, both new and existing, asked us to do so. In 2024 we decided to formalise this union to make the most of the growing mark...

TMW

VCCP

VML UK

We burst into 2024 as VML, a new agency following the merger of Wunderman Thompson and VMLY&R. Year one saw us focused on building out our integrated solutions, combining creativity and technology to deliver unmatched value for our clients. This approach resulted in an 8/10 overall client satisfaction rating and our proud retention of ...

EssenceMediacom UK

In 2024 we provably delivered the most effective work in the UK and led the way in the key areas that really matter for clients, like effectiveness, the ROI contribution of influencer marketing, through-funnel communication and genuine AI advancement. At the same time, we pioneered work in personalisation through geo-targeting, the onl...

Havas Media Network UK

Under Patrick Affleck's leadership, HMN UK has undergone significant transformation to better support its clients’ own transitions toward true customer centricity. In 2024 it bolstered its diversified services across social, content, and data & analytics, including strengthening its brand experience offering Havas Play with the acquisi...

Hearts & Science

No other UK media agency had a 2024 quite like Hearts & Science. Following an ambitious two-year growth plan has seen the agency become one of the fastest growing agencies in the UK. Following on from winning one of the year’s biggest pitches in Allwyn and the Global Jaguar Land Rover account, the agency has worked to use those wins...

Medialab

Medialab has had a transformative year, growing and developing to lead the independent media sector, and compete with the network agencies. We’ve continued to make monumental strides with exceptional growth – our fifth consecutive record-breaking year – whilst our team’s grown by 28%, including the addition of exciting new capabi...

MG OMD

Constantly restless to prove that media is a driver of growth, change and difference, MG OMD have delivered another standout year across all the areas that matter most to the reputation and future of our industry. With increased billings of £1.02billion, client retention of 100%, new business wins of £88m and their most awarded year ev...

PHD UK

Entering the year with 48% of our billings at risk through mandatory reviews, we held ‘Purple Umbrellas’ over the agency and our people to create the space for brilliance to thrive underneath. The result? A year of COMMERCIAL success, CREATIVE success and CULTURAL success. £390m of pitch wins and retentions The most awa...

Starcom UK

This year we celebrated Starcom’s 25th birthday. We approached this landmark in rude health. Three consecutive years of double-digit revenue growth. More awarded work than ever, across an ever-growing client base (with Aldi and Ancestry joining long-term partners such as Samsung and Visa). A culture that is as strong as any busi...

Zenith

A great year is hard. Harnessing the talent, capabilities and energy to compete at the top of the new business and award tables requires something special. But sustained excellence is a different gravy and a great year on the back of 6 great years is a different level of challenge, yet that is exactly what Zenith has delivered. ...

Assembly

Assembly’s mission is to find the change that fuels growth, leveraging data, talent, and “built-not-bought” technology to drive meaningful business outcomes. In 2024, Assembly had a transformative journey of holistic growth: boosting revenue, reducing staff churn and earning B Corp certification. Our clients span diverse sectors ...

Croud

Impression

Journey Further

Journey Further, the beyond performance agency, has redefined the industry since its founding in 2017 by delivering innovative, data-driven campaigns with guaranteed transparency and direct access to senior talent. In 2024, the agency achieved significant growth, expanding globally. Award-winning campaigns for clients Lily’s Kitchen, B...

KINESSO UK&I

KINESSO UK&I, part of IPG Mediabrands, is a leader in performance marketing. Guided by the philosophy "Driven by Craft," our team of 750+ specialists across London, Leeds, and Dublin delivers measurable client outcomes across 30+ crafts spanning Experience, Content, Media, and Data & Tech. We prioritise innovation and collaborati...

RAPP

Tug Agency

We proudly won 13 new clients in the UK, growing our Programmatic and ATL revenue by 60% and Data & Analytics revenue by approximately 10%, well aligned with the strategic development and implementation of our 12 proprietary martech Tug Tools. Our employees have been featured in industry events such as BrightonSEO and publications like...

Golin

There is an infectious energy at Golin to deliver work that not only drives us forward, but the industry forward. Our earned mindset, creativity and integrated thinking is delivering industry-defining business impact for our clients and leading cultural conversations. It's not every year you get to say your work and agency made PR hist...

HAVAS Red

In just five years, since our launch, HAVAS Red has grown to become one of the UK’s fastest growing and most acclaimed communications agencies, trusted by a roster of premium clients. Determined to offer something genuinely different, we’ve built a formidable 45-strong team across London and Manchester, with over 40+ clients. ...

Hope&Glory

Taylor Herring

Taylor Herring delivers game-changing PR results for brands that want to stand out from the crowd. We’re known for fame-driving campaigns that capture the imagination of the press and public alike - seizing column inches, news airtime and social trending topics. From easyJet’s talking billboard, to NatWest’s family board game on...

The Romans

The Weber Shandwick Collective

We are enormously proud of the achievements we’ve made in the last year as a business. We’ve delivered double-digit revenue growth, including double-digit growth across our top 10 clients. We scored an 8.49 on our client NPS survey, and significantly increased our consumer revenue while winning Best Integrated Agency at the PR...

Tin Man

ARK Agency

Apparently it took Noah and his clan 120 years to build their Ark before the rains came. We’ve been building ours for a little over 120 working days and what an amazing first 6 months it has been. We are winning big pitches against great and well-established agencies, we are working with 10 brilliant brands, we have creative work live ...

Charlie Oscar

Charlie Oscar, founded in January 2023 by James Connelly and Dan Wilson, is a marketing agency that has rapidly established itself as an industry leader. The agency has achieved remarkable success, boasting 165% year-on-year growth and profitability in both its first and second years of operation. At the heart of Charlie Oscar's ...

Hookflash

2024 got off to a cracking start when we were named Campaign’s Start-up of the Year at the Campaign Tech Awards. This closely followed our co-founder and Head of Experimentation, Nicole Storey, winning Rising Star - Tech at Campaign’s Inspiring Women Awards and the awards haven't stopped! Our approach of helping brands drive the ...

House of Oddities

House of Oddities (or HOO for short) publicly launched as a fully independent creative agency in January 2024. It’s one of the 0.01% of agencies that is owned and run a woman of colour, already making it somewhat of a unicorn in this industry. But that’s not the only thing that makes it so special. In less than 12 months HOO has ...

Meanwhile

Meanwhile is a 2 year-old creative company for people who’d rather set agendas than follow them. That’s because we believe in exceptions to rules, “what ifs” and “yeah, buts”. And why our work makes a difference culturally and commercially. We believe it’s a Better Way, to Better Work. It’s a simple mission, and it seems...

Billion Dollar Boy

Billion Dollar Boy is redefining advertising by placing influencers, creators, makers, and social communities at the core of every strategy and campaign. We don’t just participate in the advertising industry; we actively shape it. In 2024, BDB embarked on a transformative journey, launching a groundbreaking new business to empow...

Born Social

2024 marked a milestone year for Born Social, redefining social media as a lead channel for brand growth. Key achievements included driving Guinness to +14% global net sales growth with community-first marketing and spearheading Ford’s largest European EV launch with a bold, social-first strategy. Born Social excels at positionin...

Coolr

Coolr is one of the UK’s leading social media and influencer agencies, known for creating viral campaigns that put brands at the heart of cultural conversations. In 2024, the agency saw explosive growth, doubling its team from 60 to 120 and increasing turnover by 93%. This success earned Coolr 'Agency of the Year' at both the Global So...

SocialChain

A name you know. A story you don’t. “The social media illuminati.” Rule breakers. Young influencers. The original disruptor. That’s what they called us. But you knew all of that already. What you don’t know is that ten years on from where we started, we’re in a whole new league. We strengthen your SocialChain. We’re era ...

The Goat Agency (UK)

The Goat Agency is the most followed influencer agency in the UK for a reason, and in 2024, it's been all about acceleration and growth! We’ve had time to celebrate and build relationships within our new WPP network since our historic 2023 acquisition, but over the past 12 months, we’ve focused on solidifying our position as the ...

U-Studio/OLIVER

Making Unilever everyday brands social icons U-Studio has dramatically elevated Unilever's approach to social media, turning everyday brands into icons of the feeds. In a digital landscape that increasingly prioritises building communities, U-Studio has discovered how to unlock genuine consumer passion and drive purchasing behav...

Uncovered Group

Uncovered is a social-first creative agency built to deliver transformative results at the speed of social. Founded in 2017, we’ve grown into a 60-strong team, working with 150+ brands across 19 industries, including KFC, Nike, and Labour. In 2024, we refocused on delivering complete social transformation, achieving 170% revenue growth...

Whalar

We're witnessing a revolution in advertising. This year, social media become the largest ad channel by spend (WARC), with Creators, the leading drivers of online engagement (eMarketer). When we began eight years ago, influencers were part-time content makers. Today, 90% are full-time professionals, half have agents, and 20% run ...

ACCOUNT PERSON OF THE YEAR

faith (part of VCCP)

Alex Dalman

Alex Dalman has been at VCCP for over ten years. She is a rare account person who imbues plenty of creativity, creative vision, and innovation, whilst simultaneously being able to mobilise and organise a passionate and focussed team, ensuring work goes into the world to the highest possible standard. Never phased by small budgets, or a...

MG OMD

Matt Mint

Matt Mint, Board Director at MG OMD, has been a driving force behind award-winning work for brands like Specsavers, LNER, and Halfords. Managing over £100m in annual media billings, he combines innovation with effectiveness to deliver tangible business results. His leadership in 2024 saw MG OMD win Campaign and Media Week’s Agency of t...

Pablo

Hannah Penn & Harriet Knight

Hannah and Harriet are the formidable pair at the helm of Pablo, the UK’s fastest growing indie agency over the past 7 years and fastest growing creative agency, period over the past 3. They are the joint MDs who have taken Pablo from an unknown agency 5 years ago, to Campaign’s Global and UK Independent Agency of the Year, 2023. They ...

Saatchi & Saatchi

Jonathan Tapper

Jon Tapper’s first year as Managing Director has been transformational, driving significant impact across the agency. His leadership has infused energy, confidence, and strategic clarity, while delivering exceptional results for key clients such as EE, OVO, and crucial election campaigns. Jon has seamlessly balanced the demands of mana...

TMW

Karen Morris

Karen is a key driver behind TMW achieving a bigger and better year of successes. It’s no coincidence that her fourth year as Client Services Director has seen the agency’s fourth consecutive year of double-digit client growth, landmark new business wins, and another year of exceptional client-satisfaction scores. Her outstandi...

Girl&Bear (part of VCCP)

Girl&Bear

Hi, I’m Claire Young, CEO of Girl&Bear. I’m writing to tell you about Girl&Bear, also known as the Makers at VCCP. Girl&Bear is the production team at VCCP, and this is our entry into the ‘Production Team of the Year’ category. In this entry, we want to present an ode to production - a collection of love letters to our industry ...

Leo Burnett UK

Leo Burnett Production Team

Production at Leo Burnett isn’t just about bringing ideas to life—it’s about elevating them. Guided by the principle “make it better,” our team of 26 experts delivered over 540 projects in 2024, setting new standards for creativity, innovation, and impact. It was a year of landmark campaigns. Highlights included producing 2.5 mil...

Saatchi & Saatchi

Saatchi & Saatchi Production Team

2024 has been a landmark year of creative excellence for Saatchi & Saatchi, driven by the foundation of powerhouse account wins secured in 2023, including the highly celebrated John Lewis Partnership. This year, the agency built on that momentum, delivering world-leading creativity and exceptional execution, with the production t...

Havas Media Network UK

Michael Phillips

In 2024, HMN UK's Corporate Communications Team, led by Head of Comms Michael Phillips and supported by Comms Manager Jessica Porter, has supercharged the business’s reputation. Since Michael’s arrival in 2022, the business shifted from reactive PR to a proactive, long-term storytelling strategy focusing on the company, clients, and pe...

Neverland

Tom Trevelyan

This new business, brandtastic Neverland machine just does not stop. He eats, sleeps and loves the industry in all its forms in a way that you can only respect and smile with. But his enthusiasm is the icing on the pink cake. Tom’s real one-man machine superpower is in what he actually delivers, driving a non-stop PR and awards agenda ...

The Goat Agency

Joanna Hughston, Molly Griffin, Matthew Wyatt

Let’s face it, agency marketing (and B2B marketing in general) can sometimes be a little dry…But The Goat Agency set the gold standard for how to market your marketing agency just like you would a brand. With a mission to “Make Goat Famous!”, we have created a full-funnel marketing approach, and just like a brand, we track and m...

VML UK

Lizzie Snell, Billi Hatfield, Joanna Packman, Luna Fejes, Olivia Stansbury, Jessica Masterson

VML's marketing team achieved remarkable success in 2024, navigating a merger, establishing a new internal culture, and building a strong industry presence. The team supported new business efforts through proprietary events and targeted content strategies, resulting in strong client engagement. Thought leadership initiatives like...

Havas London

Vicki Maguire

Vicki is a true inspiration, a sought-after spokesperson and leader in the industry, with a passion and exceptional talent for creative excellence, and a determination to make a difference. This year, she has produced bold, highly effective, populist work for a series of household names, from Asda and John West, to Vanish and the Depar...

Leo Burnett UK

Mark Elwood

Mark Elwood’s first year as Chief Creative Officer at Leo Burnett has been defined by a clear mission: to make creativity serve people, not just the advertising industry. Coming from humble beginnings on a council estate in Watford, Mark’s journey—from delivering prints on a motorbike to leading award-winning campaigns—has shaped his p...

MullenLowe UK

Nicky Bullard

Nicky always says awards aren’t the measure of creative success, but recognition of creative success. She wants to help brands sell stuff. Innovate stuff. And change stuff. And she feels she has a responsibility to make sure the industry we work in is one that future and diverse talent will want to work in. You could call her out...

Saatchi & Saatchi

Franki Goodwin

In 2024, Saatchi & Saatchi rose to the challenge of delivering stand-out creative following major account wins in 2023, including the John Lewis Partnership and OVO. Under the leadership of Chief Creative Officer Franki Goodwin, the agency focused on pushing boundaries, prioritising craft, and evolving its creative output across ...

Sips and Bites, PepsiCo

Matt Watson

Matt Watson, the Executive Creative Director at Sips & Bites, has an infectious leadership style that bleeds into everything he does, running the creative department through empowerment and an own-your-sh*t approach to ideas. Matt’s belief is to treat humans like humans, to give them the tools to own their work, their ideas and watch t...

FCB London

Katy Wright

With a wicked sense of humour and a refreshingly honest approach, Katy Wright isn’t your typical advertising CEO. She’s led FCB London to its best year ever – with a staggering 25% growth in 2024 – and she's done it by creating a culture where everyone feels valued, empowered, and ready to do their best work. Katy's secret? She's...

Leo Burnett UK

Carly Avener

Carly Avener’s first year as CEO of Leo Burnett has been a record-breaking success—delivering the highest revenue figures in the agency’s history. Her leadership is guided by a clear principle: winning the right way. For Carly, success isn’t just about growth; it’s about achieving it while strengthening client relationships, supporting...

Neverland

Josh Harris

As a founder you continually question your judgement in people. As who you choose to jump on your bus is the difference between success and failure. So, when it comes to such a big decision on who will gently pull the reigns out of your tightly gripped hands and lead the troops, it becomes a question you want a very good answer for. Th...

TBWA\London

Larissa Vince

TBWA advises all of our clients to follow the Disruption® methodology and look for the white space that exists within their category that will unlock exponential growth. Our CEO, Larissa has turned Disruption® on ourselves, to prioritise what TBWA\London does best—creating innovative platforms that unlock new growth opportunities for b...

RAPP

Gabrielle Ludzker

In 2024, Gabby set out to future-proof RAPP—pioneering a transformation that would ensure the agency didn’t just keep pace with change but stayed ahead of it. She disrupted traditional ways of working, reimagining RAPP’s offering so it is more client centric all while nurturing and amplifying RAPP’s legendary culture. And the re...

TMW

Emma Norman

No one within TMW would disagree that Emma is the beating heart the agency. Joining nearly 20 years ago as a junior account handler, she became Managing Director in June 2023. Working tirelessly alongside clients and internal teams to consistently raise the bar, Emma's relentless energy has been crucial in building confidence, s...

Hookflash

Oliver Walker

Just over two years ago, Oliver Walker spotted an opportunity to help clients with GA4. In his own words: “It’s incredibly rare in life that you get an opportunity like this. One of the world’s largest companies, forcing tens of millions of websites to replace the version of a tool they have, with a new one. And it just happens ...

Whalar Group

Emma Harman

Emma’s been a shining light in the industry, for Creators, for Whalar, and for the Creator Economy writ large. She’s shown how we transform brands into cultural powerhouses through the strength of community. How the Whalar Way seamlessly unites social and creator work into a vibrant, authentic force. So far this year, Emma...

To be announced

HEAD OF AGENCY - MEDIA

Bicycle London

Henry Daglish

Henry Daglish is an energetic, experienced and well-liked agency leader with a proven track record in the advertising industry - everything he turns his hand to is a great commercial success, and the indie agency he co-founded - Bicycle London (now entering its fourth year in business) - is no exception. If there was ever a year...

Hearts & Science

Garrett O'Reilly

Garrett O’Reilly’s ambitious two-year growth plan for Hearts & Science has seen the agency become one of the fastest growing agencies in the UK. Having led Hearts to winning one of the year’s biggest pitches in Allwyn and the Global Jaguar Land Rover account, Garrett has ensured that those wins were the launchpad for new thinking, new ...

MG OMD

Natalie Bell

Not many, if any, other leaders can cite the 360 performance of Natalie Bell, CEO MG OMD in 2024. From enviable people and culture accolades to industry leading work and awards, happy loyal clients, huge new business wins and growth in capabilities and offering, Natalie has delivered it all. • 100% CLIENT RETENTION RATE • £88M...

To be announced

MEDIA PLANNING LEADER

EssenceMediacom UK

Richard Kirk

Rich is driving forward the largest planning department in the UK – named this year as the best to work with by Media Partners at Campaign MediaWeek. He is also ensuring that team deliver for clients; with EM enjoying over 100 award wins last year for client work, and a total new and retained business value of £290m – enough to be a to...

Hearts & Science

Tessa LeGassick

Tess LeGassick exemplifies the extraordinary potential of a media planner when driven by vision and determination spearheading ground-breaking initiatives that have transformed the agency’s planning capabilities and delivered exceptional results for clients. The foundation of Tess's achievement was the establishment of the Connection...

MG OMD

Sophia Durrani

Sophia Durrani is a transformational leader in media planning, driving societal good through innovative strategies and behavioural insights. As Head of Strategic Planning for Government at MG OMD, Sophia has pioneered initiatives like the Behavioural Insight Framework, improving campaign outcomes by 21% and delivering tangible results,...

PHD UK

Rebecca Burchnall

2024 has been a phenomenal year for Bex. She’s the real deal, and has delivered the whole package – great work, big pitch wins and a happier team - all whilst doing her bit for the industry at large. She was pitch lead on the Sainsbury’s Group media review (PHD’s biggest UK-only client), resulting in the retention of PHD’...

Havas Media Network UK

Nick Wright

Nick Wright, Chief Growth Officer of HMN UK, has led a transformative growth strategy, driving unprecedented success in 2024. HMN UK has evolved from a media agency in transformation to a growth-driven, future-proofed network, achieving a 23% year-on-year revenue increase, retaining £103M in strategic accounts, including Bumble and SEG...

OLIVER

Fiona Davison-Dennis

Fiona is an exceptional leader known for her strategic vision and hands-on approach to client growth. Over the past 12 months, she has significantly expanded OLIVER’s relationship with a B2B client, growing the team from 7 to 36 and increasing client revenue by 195%. Her ability to understand client ambitions and strategically align OL...

PHD UK

PHD UK New Business team

Faced with £255m of client reviews and the need to also add new clients to agency’s roster, the PHD new business team created a new approach to pitching that set pitch teams up for success AND made pitching a more enjoyable experience in the process. By creating an agency mindset that focused on winning rather than avoiding losin...

RAPP

Tracey Barber

In 2024, Tracey’s visionary leadership strategies propelled RAPP to unprecedented heights during their transformative year. Tracey led RAPP to their best new business year, co-leading Barclays pitch to win the largest UK CX pitch, and securing wins for VW, B&Q, Diageo, Evoke, and more. Tracey redefined success by prioritising th...

TMW

TMW's New Business Team (Steve Garside, Kerry Gibson, Henry Joyce and Mimi Fullerton)

The TMW new business team won 16 pitches out of 18, bringing in £7.3m in new revenue, and £30.8m in net new billings. The team grew the agency with bigger and better opportunities than ever before, through the lens of the agency’s longstanding proposition: Ideas That Move People. They won big, fame driving work that will...

Born Social

Callum McCahon

Social media has long been sidelined—treated as a tactical afterthought rather than a strategic force. Callum McCahon is changing that. As Chief Strategy Officer at Born Social, the UK’s leading social agency in 2024, he’s proving that social media isn’t just a channel but the engine of modern brand building. Under his leadership...

Hearts & Science

Simon Carr

Hearts’ Chief Strategy Officer, Simon Carr has reshaped the role of a media strategist. Driven by his deep passion for marketing theory, culture, and technology, Simon has applied intellectual rigor and creativity to combine these elements, building new tools, frameworks and processes that deliver transformative results and helped turn...

Leo Burnett UK

Josh Bullmore

Josh Bullmore is on a mission to make strategy—and the advertising industry—work for everyone. He believes strategy has too often been an elitist field, leading to creativity that misses the mark with the real world. At Leo Burnett, Josh has redefined this mission as “Making the good stuff in life accessible to everyone,” and in 2024, ...

THE GATE LONDON

KIT ALTIN

Kit’s strategic leadership has been a crucial driver of our agency’s landmark year. While business growth, craft excellence, and industry recognition are vital measures of success – and Kit delivered exceptionally on all these fronts – her outstanding quality as a strategic leader lies in her ability to unite diverse disciplines, teams...

TMW

Dan Bowers

Since stepping into the CSO role in 2019, Dan has been the driving force behind TMW’s transformation into a truly integrated player. In this five-year period, the agency has won some of the biggest, most exciting pitches around, delivered transformational results and had four consecutive years of very strong growth. Dan has been...

Leo Burnett UK

Tom Sussman

As the strategist behind McDonald’s ads, Tom Sussman has made 2024 a landmark year for the brand, using a “people-first” approach to help McDonald’s connect with real people across Britain. His leadership has brought a fresh sense of purpose to the brand’s advertising. Tom was instrumental in creating PopPulse, Leo Burnett’s prop...

TMW

Paul Dazeley

As our Head of Planning, Paul has been at the heart of our biggest achievements. With the total respect and admiration of everyone he works with, combined with forensic intelligence, he is able to continually push every aspect of the agency to be better. He is key to ensuring that TMW lives up to its promise of ‘True Integration...

Momentum Worldwide (UK)

Amy Lane

Amy has demonstrated unwavering commitment to the wellbeing, development, and recognition of employees, positioning Momentum as an employer of choice. Through her strategic initiatives, she has not only crafted a more inclusive and connected workforce but also ensured tangible business growth and employee satisfaction. 2024 was ...

VCCP

DE&I Collective

Hi, we’re VCCP’s DE&I Collective. This is our entry to Talent Management Team of the Year. At VCCP, we keep challenging, pushing and working to until is the norm - not the exception. In 2024, the industry seemed to question whether DE&I had slipped down the priority list. But at VCCP, we doubled down, pushing further and harder t...

BRANDING AGENCY

BRAND EXPERIENCE AGENCY

CREATIVE AGENCY

CUSTOMER ENGAGEMENT AGENCY

DIGITAL TRANSFORMATION AGENCY

INDEPENDENT PR AGENCY

INDEPENDENT MEDIA AGENCY

INDEPENDENT CREATIVE AGENCY

IN-HOUSE AGENCY

INTEGRATED MARKETING AGENCY

MEDIA AGENCY

PERFORMANCE MARKETING AGENCY

PR AGENCY

START-UP AGENCY

SOCIAL MEDIA AGENCY

ACCOUNT PERSON OF THE YEAR

AGENCY PRODUCER OF THE YEAR

CORPORATE COMMUNICATIONS/MARKETING TEAM

CREATIVE LEADER

HEAD OF AGENCY - CREATIVE/ADVERTISING

HEAD OF AGENCY - CUSTOMER ENGAGEMENT

HEAD OF AGENCY - DIGITAL

HEAD OF AGENCY - INTEGRATED MARKETING

To be announced

HEAD OF AGENCY - MEDIA

HEAD OF AGENCY - PR