Hearts & Science

Hearts’ Chief Strategy Officer, Simon Carr has reshaped the role of a media strategist. Driven by his deep passion for marketing theory, culture, and technology, Simon has applied intellectual rigor and creativity to combine these elements, building new tools, frameworks and processes that deliver transformative results and helped turn Hearts into the fastest growing agency in the UK.

Described by a client recently as a “…powerhouse of strategic vision and expertise in the UK advertising industry…” Simon has been pivotal to the re-launch of The National Lottery media strategy this year, enabling the brand to reach a larger and more diverse and representative set of consumers. Simon has established himself as a prominent voice for industry progress through his widely read and influential ‘Strategy Leaders’ column in The Media Leader. Over the past year, he has tackled a diverse array of topics, blending expert analysis with thought-provoking insights. Through his columns, Simon not only addresses strategy challenges, but also inspires practitioners to think differently, advancing both discourse and practical application.