THE GATE LONDON

Kit’s strategic leadership has been a crucial driver of our agency’s landmark year. While business growth, craft excellence, and industry recognition are vital measures of success – and Kit delivered exceptionally on all these fronts – her outstanding quality as a strategic leader lies in her ability to unite diverse disciplines, teams and people into a powerful, effective whole. This talent defined every aspect of her achievements in 2024, which included:

•Orchestrating a successful agency merger when 70% fail - driving 6% growth •Leading transformative strategies for major brands by masterfully conducting multi-disciplinary teams •Pioneering groundbreaking multi-practice research into 21st century rituals, creating fresh insights that challenged industry conventions •Reinvigorating the planning community's prestigious APG Awards by championing collective intelligence and diverse perspectives In today's marketing landscape, exceptional strategic leadership is being the catalyst that brings disparate elements together into powerful new combinations. Whether connecting different skillsets, uniting teams, or bridging human and artificial intelligence, Kit's leadership transforms the collision of disciplines into creative and business breakthroughs. This is what makes her not just successful, but transformative – a strategic leader who doesn't just adapt to change, but shapes it.