Leo Burnett UK

Production at Leo Burnett isn’t just about bringing ideas to life—it’s about elevating them. Guided by the principle “make it better,” our team of 26 experts delivered over 540 projects in 2024, setting new standards for creativity, innovation, and impact.

It was a year of landmark campaigns. Highlights included producing 2.5 million “smile-less” Happy Meal boxes for McDonald’s to support children’s mental health and creating a globally scaled campaign for Kellogg’s featuring Cornelius Cockerel across TV, outdoor, and social. Instrumental in pushing boundaries for the agency, the team enhanced our social capability, secured impactful soundtracks, and built a network of world-class collaborators to support our clients’ success. Their dedication to craft and agility has strengthened partnerships and fostered talent across the agency. This year, the production team also took meaningful steps to improve how work is made. They introduced a sustainability framework for all productions and ensured authentic representation by collaborating with diverse voices.