Leo Burnett UK

Josh Bullmore is on a mission to make strategy—and the advertising industry—work for everyone. He believes strategy has too often been an elitist field, leading to creativity that misses the mark with the real world. At Leo Burnett, Josh has redefined this mission as “Making the good stuff in life accessible to everyone,” and in 2024, he advanced this vision across clients, the agency, and the wider industry.

For clients, Josh’s strategic leadership delivered campaigns that connect with the nation. Highlights include relaunching Vodafone as “The Nation’s Network” and showing the UK how good it feels to have “Just used Confused.com". Beyond campaigns, Josh has championed inclusivity and innovation in strategy. As the UK Government’s Disability and Access Ambassador for the Advertising Sector and the only strategist named a Campaign Top Ten Trailblazer, he has set new standards for the industry. He also spearheaded two new waves of PopPulse, our nationwide research platform. At Leo Burnett, Josh’s leadership has driven sustainable growth through selective new business wins like Vodafone and B&Q, and he led the agency’s sustainability agenda. His work has been pivotal in achieving the agency’s record-breaking revenue growth.