SomeOne (part of VCCP)

2024 was a standout year for SomeOne, as our Challenger branding approach was successfully applied across a wide range of sectors, including financial services, luxury, placemaking, travel, and retail.

Our agency delivered bold, digitally innovative, and conceptually driven brand launches that showcased fresh thinking in every industry. Despite a challenging year for many creative agencies, SomeOne produced highly creative, effective, and beautifully crafted work at scale. Notable projects included the nationwide rebranding of Primark and Co-op, as well as addressing critical issues around accessibility and design for the disabled community through the successful rebranding of the Motability scheme. Our commitment to craft was evident in the meticulous redesign for Christchurch, Oxford University. The versatility of our process enabled us to develop an entirely new design system for Graff, redefining the brand in the luxury sector, while also introducing ground-breaking concepts for Canada Water Dockside in the world of property and placemaking.