Lucky Generals

Lucky Generals were the Comeback Kids of 2024. Because after losing their biggest account (and 20% of their income) at the start of January, they bounced back with

· Income up · 10 new clients · Record employee satisfaction scores · A citation as one of the top 8 agencies in the world · Landmark hirings in Shelley Smoler and Damien le Castrec · The Grand Effie for the UK’s most effective campaign · A General Election win, Britain’s biggest drinks launch in over a decade and great work across the board All of which shows that these days, success isn’t always a case of leaping from one win to another: it’s also about how you pick yourself up when you fall.