Amplify

Building brands and transforming businesses through the power of experience, entertainment + culture.

Amplify started life as the go-to London rave agency for brands including Converse, Nike and PlayStation; who remain clients today. Since then Amplify has become a recognised global brand experience pioneer, creating format-defining and award-winning campaigns that drive business transformation through the power of culture. Despite the headwinds facing marketing budgets, event-focused budgets are at an all-time high (+9.9% according to the IPA Q3 Bellwether report), a testament to the CMO’s reappraisal of the value of brand experiences in positioning brands in culture and better connecting directly with their audiences. For us, being a creative agency is about pioneering where brand experience goes next. How do we entertain? How do we craft ideas through the lens of culture? How do we redefine experience; through any channel? We’ve invested in new capabilities to allow us to define where brand experience goes next, ensuring our platform ideas activate across multiple channels and media touchpoints. And this is where we believe the most exciting work is still to come. As we enter 2025, we continue our mission to define where experience goes next, again breaking new ground as an agency.