MullenLowe UK

Nicky always says awards aren’t the measure of creative success, but recognition of creative success.

She wants to help brands sell stuff. Innovate stuff. And change stuff. And she feels she has a responsibility to make sure the industry we work in is one that future and diverse talent will want to work in. You could call her outspoken which she would never apologise for. This year Nicky has spoken up on the world’s biggest political stage. She’s spoken up at the world’s biggest advertising festival. And spoken up in many publications. And that’s on top of the day job, in which she’s restructured her creative department, led them to win international and local awards, and seen the work change lives and brand’s fortunes. But how do you measure any of this? Read on. And see the change she has made in 2024.