OLIVER

The leading GenAI marketing agency

2024 was the year that AI went mainstream, for many. But for OLIVER, that was last year’s news. As ever, they were already upstream with their clients, leading industry change with pioneering AI-powered marketing built around creativity, innovation, and effectiveness. For Unilever, they pivoted customer engagement from successful GenAI pilots into performance-driven creative campaigns – right across their brand portfolio. For Barclays, they delivered their biggest full-funnel campaign launch of the year with their Blue Rewards programme in collaboration with Apple. At the Guardian, OLIVER reimagined their reader revenue programme, achieving unprecedented acquisition rates for Guardian’s Feast App. Marketing innovation like this, proprietary strategic platforms such as Slipstream, and the proven effectiveness of their Pencil Pro technology, were key to attracting new clients too, including Pets at Home, AMEX Global Business Travel, EasyJet, and Haven. In 2024, OLIVER had their best year ever, creating work that drove unprecedented growth, earned fame and delivered on the promise of purpose. They’ve been their clients’ closest partner for two decades – now, as the leading GenAI agency in the market, OLIVER is the agency that clients naturally turn to.