McCann UK

2024 was an outstanding year for us, creatively, commercially and culturally.

Our work set the global industry bar, winning the world’s most prestigious awards, including Grand Prix and Titanium Lions at Cannes for Xbox ‘The Everyday Tactician’ and the Europe Grand Effie for Aldi and Kevin the Carrot. McCann was the most awarded agency at Cannes Lions and played a key role in reclaiming ‘Most Effective Agency Network’ at the Effies. We garnered 32 new business wins including Peroni, PWC, LNER, East Midlands Railway and the social media business for Reckitt. We created a fashion line for Aldi that sold out in hours with ‘Aldidas’, developed the world’s first sunscreen that’s reef-safe while nourishing coral, and helped Nurofen build on its ‘See My Pain’ brand platform to help close the gender pain gap. In partnership with Nurofen, we launched an employee Pain Pledge to support our colleagues with pain conditions. And our Culture of Inclusion was awarded a Silver Stonewall LGBTQ+ Inclusive Employer Ranking and recognised by the IPA with CPD old accreditations and IPA People First Promises.