U-Studio/OLIVER

Making Unilever everyday brands social icons

U-Studio has dramatically elevated Unilever's approach to social media, turning everyday brands into icons of the feeds. In a digital landscape that increasingly prioritises building communities, U-Studio has discovered how to unlock genuine consumer passion and drive purchasing behaviour. By authentically connecting brands, creators, and audiences through the power of big ideas and shared human interests, they've placed cultural relevance and creativity at the core of their operations and strategies. Their pioneering in-house creator model has proven to be a powerful catalyst, generating compelling narratives and impactful digital storytelling. This approach has amplified Unilever's social presence, generating substantial attention and most importantly, driving business results. For Unilever today, social is no longer a supplementary channel – it’s the channel – and U-Studio has been a driving force in bringing this strategy to life with the UK market leading the charge. Leveraging social-first brand ideas, deep platform expertise and extensive brand knowledge augmented by the powerful support of GenAI – U-Studio’s global network of over 100 social and commerce specialists lead 25 brands across 59 channels in the UK.