RAPP

In 2024, Gabby set out to future-proof RAPP—pioneering a transformation that would ensure the agency didn’t just keep pace with change but stayed ahead of it. She disrupted traditional ways of working, reimagining RAPP’s offering so it is more client centric all while nurturing and amplifying RAPP’s legendary culture.

And the results were nothing short of extraordinary: • 70–90% efficiency gains, reshaping how we deliver value. • 100% client retention, a testament to the trust and loyalty we inspire. • Gold wins at the DMA Awards, showcasing our creative brilliance. • A staggering 219% increase in new business compared to 2023. Gabby tirelessly advocated for an industry-leading benefits package, ensuring that RAPP’s talent feels valued. When introducing cutting-edge technologies, she didn’t just implement tools—she ensured that RAPP’s 500+ employees were upskilled to harness their potential. But perhaps her greatest achievement lies in her ability to inspire growth. Gabby pushed teams beyond their comfort zones and into their growth zones, blending vision, courage, and empathy. Her guidance has not only future-proofed the business but also shaped a modern workforce. Gabby isn’t just a leader—she’s a force for transformation, an architect of progress, and the heart of RAPP’s success.