Uncommon Creative Studio

Uncommon started 7 years ago in response to a burning problem.

People wouldn’t care if 75% of the world’s brands disappeared tomorrow. Our global studio, headquartered in London, with offices in New York and Stockholm, sees this as our problem to solve. Our ambition is to create the brands that people in the real world wish existed. We partner with brands at a moment of change. Working with our clients, we help brands find a place in culture - not just a position in their category. Driving disproportionate fame and profits. Lucy Jameson, Natalie Graeme and Nils Leonard started Uncommon in 2017 as the UK’s first majority female-founded creative studio, with three borrowed desks and zero clients. Today, we employ 270+ people, with our 2024 revenue growing 40%, delivering stand out work for brands and continue to be the only majority female founded studio of our size and scale globally. From reclaiming national treasures with British Airways, delivering global rebrands with EA Sports FC, creating authentic connections with younger audiences with JD Sports, to creating disproportionate fame for our client’s budgets with Monzo - we make sure every brand we work with matters to people in the real world.