MG OMD

Matt Mint, Board Director at MG OMD, has been a driving force behind award-winning work for brands like Specsavers, LNER, and Halfords. Managing over £100m in annual media billings, he combines innovation with effectiveness to deliver tangible business results. His leadership in 2024 saw MG OMD win Campaign and Media Week’s Agency of the Year and achieve a 40% income increase.

Matt’s Capacity Management tool has driven significant success, generating £10m in incremental revenue for Specsavers and increasing PPC ROI by 311% for LNER. His approach to account management blends day-to-day excellence with forward-thinking strategies, earning IPA and Effie awards for impactful campaigns. Beyond client results, Matt has onboarded major accounts like Halfords in record time, built new teams, and enhanced collaboration across agencies. He champions diversity through WYK Digital, helping secure government funding and mentoring new talent, with 12 hires in 2024 alone. Matt also drives cross-generational understanding within MG OMD, co-chairing the Age+ taskforce and hosting impactful talks. Celebrating 10 years with LNER and delivering top industry campaigns, Matt’s expertise continues to shape media strategy and foster growth, solidifying his role as a trusted partner and leader in the field.