RAPP

2024 was a year of reinvention for RAPP, boldly redefining our proposition, putting clients at the heart of everything we do. By bringing innovations like Artbot, Content Intelligence, and Connected Data & Operations to the forefront, we revolutionised the way we deliver value. These groundbreaking solutions delivered 70–90% efficiency gains through optimisation and automation, while driving a 10–15% uplift in customer engagement through personalised experiences.

The result? Unprecedented client satisfaction with an NPS score of 8.9 and a remarkable 100% client retention rate. For RAPP 2024 was a year of accolades, being recognised across data, technology, creativity, and effectiveness. Being named Campaign’s Agency of the Year and taking home 10 DMAs, cementing position as leaders in our field. In a challenging new business landscape, we thrived. Achieving an incredible 219% increase in new business wins compared to 2023, with our conversion rate soaring to 82%, up from 42% in 2023. By winning partnerships with Barclays, B&Q, Evoke and VW, RAPP proved that daring to rewrite the playbook pays off. Shifting from short-term, tactical campaigns to compelling, performance-driven marketing has delivered unparalleled success—not just for our clients, but for our talent and the industry as a whole.