Leo Burnett UK

Mark Elwood’s first year as Chief Creative Officer at Leo Burnett has been defined by a clear mission: to make creativity serve people, not just the advertising industry. Coming from humble beginnings on a council estate in Watford, Mark’s journey—from delivering prints on a motorbike to leading award-winning campaigns—has shaped his perspective on popping adland’s elitist bubble.

In 2024, he delivered landmark campaigns for brands close to the nation’s heart. He launched Vodafone as “The Nation’s Network,” introduced Cheez-It’s to the UK, sparked mental health conversations with McDonald’s, and turned Reddit into a creative space for Škoda. He also pushed boundaries with innovative campaigns like Škoda’s “Draw de France,” blending cycling and art, and the mystery-driven, conspiracy-inspired “McRib Returns.” Mark’s leadership extended beyond campaigns. He expanded access to advertising through initiatives like Leo’s Futures and 10,000 Black Interns, while fostering a supportive workplace where rising creative stars thrive.