Born Social

2024 marked a milestone year for Born Social, redefining social media as a lead channel for brand growth. Key achievements included driving Guinness to +14% global net sales growth with community-first marketing and spearheading Ford’s largest European EV launch with a bold, social-first strategy.

Born Social excels at positioning brands at the intersection of culture and social, delivering creative excellence with measurable impact. This year saw the launch of Luxe, a luxury marketing division, InfluenceGPT for AI-driven influencer collaboration, and an in-house production arm delivering over 100 shoots. These innovations fueled a 63% revenue growth to £16.7m and secured major accounts like Barclays and Asda, solidifying its market leadership. Global expansion highlights included debuting in the US as Smirnoff’s global social agency of record. Industry recognition followed, with Born Social earning Cannes Lions keynote honours, Creative Circle Gold, and contributing to an IPA Effectiveness Awards Gold win. The agency upheld its commitment to people and purpose, hiring 107 new staff, increasing salaries, and retaining 65% female leadership. Its B Corp recertification and trainee program reinforced its dedication to sustainability and diversity. Crowned Campaign’s Digital Innovation Agency of the Year in 2023, Born Social exemplifies innovation and leadership in modern marketing.