Billion Dollar Boy

Billion Dollar Boy is redefining advertising by placing influencers, creators, makers, and social communities at the core of every strategy and campaign. We don’t just participate in the advertising industry; we actively shape it.

In 2024, BDB embarked on a transformative journey, launching a groundbreaking new business to empower creator entrepreneurs, developing a full-funnel measurement stack to prove the commercial impact of social media, and commissioning original research to drive the industry forward. Partnering with WACL, Pinterest, Snap and YouTube for the ‘Represent Me’ campaign, we championed underrepresented female creators and led the charge for industry-wide inclusivity. Additionally, we co-wrote a hugely successful social trend-hijacking report with TikTok. Collaborating with global powerhouses like Heineken, Unilever, and Amazon, we delivered over 300 campaigns across 42 territories, harnessing exceptional creativity to build cultural relevance and deliver effective work. This relentless pursuit of excellence is fueled by a culture that celebrates entrepreneurial spirit, amplifies every voice, and empowers employees to shape the agency’s future. Our people-first, creator-driven approach remains the cornerstone of our independent agency's success.