FCB London

With a wicked sense of humour and a refreshingly honest approach, Katy Wright isn’t your typical advertising CEO. She’s led FCB London to its best year ever – with a staggering 25% growth in 2024 – and she's done it by creating a culture where everyone feels valued, empowered, and ready to do their best work.

Katy's secret? She's not afraid to roll up her sleeves and get her hands dirty, inspiring her teams to think bigger, bolder, and be relentlessly creative. This hands-on, collaborative approach is quickly making FCB London the agency that everyone wants to work for, with the shop boasting a 106.75% employee retention rate. But it's not just about happy employees. Knowing that the best work comes from stepping outside of comfort zones, Katy encourages clients to embrace risk and push boundaries. FCB London launched campaigns like Andrex's "Get Comfortable" and Skoda's "Honeyed Love", which have driven significant business results. She understands that creativity is not just about making beautiful ads, but about solving real business problems and helping clients thrive Katy’s fearless approach, combined with her genuine care for her clients and people, has made FCB London a force to be reckoned with.