McCann Worldgroup

We unified McCann Worldgroup under the mission of ‘Building Enduring Brands Together,’ achieving outstanding growth and set the global bar with our creative work.

We won the world’s most prestigious awards, including Grand Prix and Titanium Lions at Cannes for Xbox and Aldi, were the most awarded UK agency at Cannes Lions and helped reclaim Effie ‘Most Effective Agency Network.’ We scooped 32 new business wins including Peroni, PWC, LNER, East Midlands Railway and Reckitt’s social media business. We created a sell-out fashion line for Aldi - ‘Aldidas’, cementing Aldi’s reputation as the ‘Robin Hood’ of supermarkets; and developed the world’s first sunscreen that’s reef-safe while nourishing coral for Stream2Sea; and helped Nurofen build on its ‘See My Pain’ brand platform. We launched a holistic Pain Pledge with Nurofen to support employees with pain conditions, received, a Silver Stonewall LGBTQ+ Inclusive Employer Ranking and were recognised with IPA CPD Gold accreditations and IPA People First Promises. And we created a documentary with Oscar-winning director Ben Proudfoot shining a light on Ilon Specht, the creative genius behind L’Oreal Paris’ ‘Because I’m Worth It’ tagline, the longest running in advertising.