Whalar

We're witnessing a revolution in advertising. This year, social media became the largest ad channel by spend (WARC), with Creators being the leading drivers of online engagement (eMarketer).

When we began eight years ago, influencers were part-time content makers. Today, 90% are full-time professionals, half have agents, and 20% run their own companies. Which is why, even though Whalar Group has expanded to six companies, Creators remain central. They remind us why we take social seriously, not just because serious investment is flowing in, but because social is about human-to-human connection. And remembering that has returned remarkable results in 2024: •20 New clients. •19.5% Billings increase. •100% Client retention. •100+ Campaigns across 40+ markets in 15 languages. •+13pts Brand Awareness. •+7pts Purchase Intent. •+14pts Message Recall. •71 Awards including Social Media Agency of the Year (Global Agency Awards). An invitation to 10 Downing Street. We introduced teams and roles that are new to the industry. We invested in our measurement capabilities and partnerships to measure what matters to clients. We integrated AI into casting for alignment and impact. We Co-Chair the trade body for Creator marketing and helped update the code of conduct. We’re not a viral moment, we’re long-term.