Havas Media Network UK

Under Patrick Affleck's leadership, HMN UK has undergone significant transformation to better support its clients’ own transitions toward true customer centricity. In 2024 it bolstered its diversified services across social, content, and data & analytics, including strengthening its brand experience offering Havas Play with the acquisition of Wilderness, unlocking 1st party data opportunity with DMPG, and launching Converged, a proprietary end-to-end marketing solution.

Investment into new leadership accelerated this momentum, with Paul Bland now leading the “digital centre of excellence,” Alex Walker joining as MD Havas Market, Emily Fairhead-Keen appointed Group Head of Strategy, and Emma Withington as Chief Planning and Strategy Officer. Striking the right balance between rigour and flair, HMN UK has delivered award-winning campaigns for clients like BBC, EDF, Homebase, and Matalan, as well as bold creative projects for the likes of EE and THQ Nordic. The agency’s commitment to social impact has shone through relaunching Havas Boost alongside sustainability efforts focusing on reducing emissions and advancing clients’ green initiatives. With record-high client satisfaction (8.5), 24 award wins, £120m in incremental billings, and a 23% revenue increase, HMN UK demonstrates the power of strategic leadership and transformative innovation to deliver more meaningful results for its clients.