Fold7

2024 was the year Fold7 delivered our mission to reshape the agency into a progressive, multi-disciplinary creative powerhouse – achieving our best year yet.

We grew our revenue 50%+ YOY – to £24.5m, new wins including Cazoo, St Pierre, Fresha and organic growth from across our suite of clients. We produced the greatest body of work in our history, including groundbreaking work beyond advertising. We launched Audible’s first ever unified global brand platform which became its biggest – and most successful – campaign ever; viral beer-proof Carlsberg hats; a brand identity, design system and website for human trafficking prevention organisation Stop The Traffik. Carlsberg’s ‘Best Things Come to the Curious’ and our ‘No Nasty Surprises’ campaign for Capital One were crowned System1’s most effective in category. We changed the law, with our anti-knife crime campaign for Idris Elba’s DSYF foundation. We supported children’s creativity, launching a children’s book encouraging children to value their creativity, reaching nearly 1.7 million people. We advanced the industry conversation. Thought leadership including our 2024 world-first report investigating the commercial impact of brand generosity. We invested in our employees and policies, delivering on our commitment to DEI and sustainability and submitting for B Corp.