Smyle

Smyle is a leading brand experience agency creating impactful experiences for people, brands, and the planet. As part of The Human Network, Smyle has expanded globally while maintaining a focus on transformative client work.

In 2024, Smyle delivered standout projects for Meta, TikTok, Adobe, and Samsung, achieving 100% client retention and entering new markets like luxury and pharmaceuticals. Notable projects included Red Bull at Notting Hill Carnival and Samsung’s Unbox and Discover campaign, alongside major gaming and sports activations at Gamescom and the Olympics. Financially, Smyle saw impressive growth, with EBITDA rising by 366%. This success aligns with the agency’s VISION2030 strategy, which unites its five specialist brands to drive organic growth and innovation, expand its client base, and enhance service offerings. Smyle is purpose-driven, progressing towards B Corporation Certification while using tools like TRACE and Greenly to cut environmental impact. The agency reduced its median gender pay gap by 6.5% and champions inclusivity and employee well-being through flexible working and progressive policies. Recognized as Campaign’s Best Place to Work (2023), Smyle continues to lead the industry with its creativity, sustainability efforts, and a culture that supports its team and the wider community.