Whalar

We're witnessing a revolution in advertising. This year, social media become the largest ad channel by spend (WARC), with Creators, the leading drivers of online engagement (eMarketer).

When we began eight years ago, influencers were part-time content makers. Today, 90% are full-time professionals, half have agents, and 20% run their own companies. Which is why, even though Whalar Group has expanded to six companies, Creators remain central to our mission. We embrace this creative revolution where influencers, armed with proven influence, are liberating their voices. It's why Sir John Hegarty joined as Chairman. As he put it, “Liberating people’s opportunity to create work that talks to others, that’s always fascinated me. I’ve always wanted to democratize creativity.” Social media transcends trends, follower counts, and viral moments. It's about human connection – thinking and acting socially because that's our nature. Our commitment to taking Creators and social seriously has driven remarkable results in 2024: • 19% growth • 100% client retention • 100+ campaigns across 40+ markets in 15+ languages • Social Media Agency of the Year (Global Agency Awards) We take social seriously because we're part of a fundamental shift where creative voices shape the future of advertising.