Charlie Oscar

Charlie Oscar, founded in January 2023 by James Connelly and Dan Wilson, is a marketing agency that has rapidly established itself as an industry leader. The agency has achieved remarkable success, boasting 165% year-on-year growth and profitability in both its first and second years of operation.

At the heart of Charlie Oscar's approach is their proprietary measurement solution, COmpass. This innovative tool has enabled the completion of over 100 Media Mix Modelling (MMM) projects in the past 12 months, providing crucial insights into channel incrementality and driving more effective marketing strategies. The agency's expertise has earned them industry recognition, including the Performance Marketing World Award for Best Consumer Product Launch Charlie Oscar prioritises inclusivity and diversity, with a workforce that is 52% female and over 30% from minority ethnic backgrounds. This commitment has resulted in a culture described as "unmatched" by employees. The agency's approach combines creativity, strategy, and data-driven insights, positioning them as a pioneering force in marketing effectiveness and sustainable growth.