Leo Burnett UK

Carly Avener’s first year as CEO of Leo Burnett has been a record-breaking success—delivering the highest revenue figures in the agency’s history. Her leadership is guided by a clear principle: winning the right way. For Carly, success isn’t just about growth; it’s about achieving it while strengthening client relationships, supporting her team, and fostering a positive culture.

In 2024, Carly focused on retaining and growing existing clients. By enhancing Leo Burnett’s capabilities in communications planning, social, and design, she delivered exceptional work for major clients like McDonald’s, Morrisons, and Kellogg’s, while achieving 100% client retention. Carly also redefined how the agency approaches new business, focusing on selective pitching. This approach brought in major wins such as Vodafone and B&Q, many secured without traditional pitch processes. Within the agency, Carly prioritised people and culture, launching Parentland to support working parents, introducing wellness programmes, and organising the agency’s first all-staff volunteering day. As a champion for diversity and inclusion, she’s ensuring everyone can bring their full selves to work.