VML UK

VML's marketing team achieved remarkable success in 2024, navigating a merger, establishing a new internal culture, and building a strong industry presence.

The team supported new business efforts through proprietary events and targeted content strategies, resulting in strong client engagement. Thought leadership initiatives like Mind the Gap and The Beat Goes On provided valuable industry insights, while a series of successful events, including Future 100: London and Future Shopper: London, attracted over 700 attendees and showcased the agency's expertise. A dedicated PR strategy generated over 1,000 pieces of coverage with a reach of 3.68 billion, positioning VML as a creative leader. With a revitalised award strategy, the agency secured 124 awards, including 4 Grand Prix. The team worked to build a strong internal culture for the new agency through employee resource groups, a vibrant social committee, and a comprehensive intranet. A continuous learning program with Lunch & Learn sessions and an internal strategy festival further enhanced employee growth and engagement. These efforts solidified VML's position as a dynamic and innovative agency within the UK landscape, demonstrating the power of a strategic and connected marketing approach.