PHD UK

2024 has been a phenomenal year for Bex.

She’s the real deal, and has delivered the whole package – great work, big pitch wins and a happier team - all whilst doing her bit for the industry at large. She was pitch lead on the Sainsbury’s Group media review (PHD’s biggest UK-only client), resulting in the retention of PHD’s existing offline business and winning the group’s digital media business as well as pitch leading on the Volkswagen Group review (PHD UK’s largest client), which resulted in retaining the £100m+ UK business. In 2024, PHD planning teams have won FOUR industry award Grand Prix and the most Golds (5) at the Media Week Awards. Bex’s performance-focused evolution of her planning approach ‘The PHD Way’ contributed to PHD being the most-awarded media agency at the 2024 GLOBAL Performance Marketing Awards. In the year where she finally found the time to take her 10-year sabbatical (5 years after her actual 10-year PHD anniversary!), we think 2024 is her year to pick up this accolade too.