VML UK

We burst into 2024 as VML, a new agency following the merger of Wunderman Thompson and VMLY&R. Year one saw us focused on building out our integrated solutions, combining creativity and technology to deliver unmatched value for our clients. This approach resulted in an 8/10 overall client satisfaction rating and our proud retention of all pre-merger clients. Notable successes included long-term partnerships with HSBC and Boots, yielding substantial ROI and effectiveness award wins at prestigious industry events like the Effies and IPA awards.

VML's integrated model, underpinned by WPP's $300M investment in AI, drove a 68% increase in award wins compared to the previous year, including six Cannes Lions and 4 Grand Prix. Organic growth was also strong, with 29 existing clients adopting new capabilities. A commitment to diversity, inclusion, and employee development was evident through various initiatives, including the Incubator and Catalyst Academy programs, community partnerships, and targeted programs focusing on underrepresented talent. Our flexible hybrid work model and comprehensive well-being program, Project 65, further demonstrates our commitment to a thriving workforce. Our expertise was showcased through impactful content like Future 100, Future Shopper and Untold Stories in Women's Sports solidifying our commitment to thought leadership for our clients.