Recipe

At Recipe, we’ve proven you don’t have to choose between exceptional work and an extraordinary culture. Guided by our ethos, Good People, Great Work, we prioritise trust, collaboration, and sustainable growth over volume. This year, we deepened client relationships, launched bold campaigns like Old Spice’s “Big Man Ting” and Auto Trader’s transformative rebrand, and embraced values-driven partnerships that reflect our commitment to innovation and impact.

We’ve achieved 23% organic growth, retained every client, and tripled £1m+ partnerships by staying selective and aligned with our principles. Our thriving culture, recognised by Campaign UK and the IPA, empowers our people to deliver industry-defining work. From pro-bono initiatives like RE/SIGN to sustainable practices and thought-leadership, Recipe is shaping the future of advertising with integrity and purpose. Privately owned, with no external investors, we focus on long-term success, building meaningful relationships, fostering creativity, and ensuring every collaboration aligns with our philosophy of creating work that’s impossible to ignore. We are Recipe. Proud to be Not Normal. Known for Good People, Great Work.