Born Social

Social media has long been sidelined—treated as a tactical afterthought rather than a strategic force. Callum McCahon is changing that. As Chief Strategy Officer at Born Social, the UK’s leading social agency in 2024, he’s proving that social media isn’t just a channel but the engine of modern brand building.

Under his leadership, Born Social delivered £16.7 million in revenue, achieved 63% YOY growth, and secured £4 million in new business wins, including Barclays and Asda. Callum leads Europe’s largest social strategy department, a team of 24 sharp minds generating £2.4 million annually. Callum drives innovation with tools like Three Speed Social, Creators, and Influencer.GPT, helping brands like Guinness and Ford thrive in the social-first era. Beyond client work, Callum is a vocal industry advocate, championing social-first thinking from Cannes Lions to Campaign. Callum isn’t just part of the shift—he’s leading it, reshaping how brands grow in a fragmented world.