December19

December19, a 14-year-old independent agency, demonstrated in 2024 that ethical business practices and exceptional growth aren't mutually exclusive. Despite entering the period facing reduced client spend forecasts, the agency achieved extraordinary financial results while staying true to its human-centric values. Their performance included a 774% increase in net profit, 78% growth in total revenue to £35.3M, and a 315% rise in EBITDA to £1.1M.

What makes these figures particularly impressive is how they were achieved. The agency maintained its commitment to transparency, sustainability, and people development throughout this growth phase. They continued giving 10% of profits to charity and still prioritised environmental initiatives. Multiple award wins later, they have revamped their positioning, leadership team and planning process which is proving effective with both new business and current client satisfaction. Most tellingly, during this period of intensive growth, December19 recorded just 3% staff churn, with 95% of employees expressing pride in working there. Their recognition as 5th in Campaign's Best Places to Work and inclusion in Sunday Times Best Places to Work 2024 validates their success in balancing rapid business expansion with steadfast ethical principles.