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The Goat Agency (UK)
We’ve had time to celebrate and build relationships within our new WPP network since our historic 2023 acquisition, but over the past 12 months, we’ve focused on solidifying our position as the only truly globally scaled influencer agency in the world, the leader in our industry, and launching new services and products to enable us take our clients to the peaks of possibility within influencer. 2024 has been a historic year as we reached 450 employees worldwide, launched 2 new markets, and expanded our capabilities. From delivering huge influencer activations like The Rum Stripe Corner Shop and Persil’s Fast Wash and Rave, to successfully retaining major accounts in NIVEA and Dell, or winning awards for our innovative campaigns with Mars, ODEON and NIVEA, it’s been possibly our best year ever for client work! We’ve also expanded our content production team and capabilities, invested in Marketing and New Business to drive growth, and made important changes to our Employee Benefits and Engagement Schemes. Goat continues to set the standard by which other influencer agencies measure themselves!