The Goat Agency

Joanna Hughston, Molly Griffin, Matthew Wyatt

Let’s face it, agency marketing (and B2B marketing in general) can sometimes be a little dry…But The Goat Agency set the gold standard for how to market your marketing agency just like you would a brand.

With a mission to “Make Goat Famous!”, we have created a full-funnel marketing approach, and just like a brand, we track and measure all our activity to ensure results. It’s through this that in 2024 we’ve been able to demonstrate a 155% increase in marketing-driven new business revenue YoY, a £10 ROMI, and helped to make Goat the most followed influencer agency in the UK and US! We create content that brand marketers actually want to see; from short-form video, to podcasts and virtual panels, from in-person events, to insightful whitepapers and reports - all with the aim to help marketers do social and influencer marketing better. All of this has not just contributed to the business’ bottom line, but it’s helped to create an air and culture of excitement at Goat, and most importantly, driven conversation within the industry. The Goat Marketing team is helping to redefine what agency marketing looks like!