This award recognises the best agencies specialising in creating, launching and repositioning brands.

This award recognises the best agency specialising in providing experiential marketing solutions.

This category recognises the most creative advertising agencies.

This award recognises agencies specialising in tailored creative solutions designed to prompt individuals, groups of individuals or customers into action.

This award recognises agencies specialising in providing the best digital solutions.

Open to independent PR agencies and agencies that are not majority owned by a holding company or network (less than 49%).

Open to independent media agencies and agencies that are not majority owned by a holding company or network (less than 49%).

Open to independent creative agencies and agencies that are not majority owned by a holding company or network (less than 49%).

This category is open to in-house agencies that are part of brands’ businesses. This category is not looking to reward external agencies that physically (or virtually) work inside their clients’ offices, but instead recognise agencies within a brand’s company. 

This award recognises the best agencies specialising in providing the best integrated marketing and branding solutions.

This award recognises the very best agencies specialising in media, including but not limited to planning and buying.

This award celebrates companies that best demonstrate a consistent ability to drive sales for clients, whether by translating consumer intentions into revenue for clients or delivering ROI-based campaign activity.

This category recognises the achievements, performance and excellent work of PR consultancies in the UK.

Open to agencies that are within their first two years of operation. All disciplines are welcome.

This award recognises the best agencies specialising in delivering social media solutions for brands. The judges will be looking for innovative use of social platforms and effective engagement strategies in the social space.

This award recognises professionals responsible for account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses, resulting in the development of solid business relationships.

This award recognises agency producers who have displayed the most innovation, skills and enthusiasm when executing agencies’ campaign ideas.

Open to the communications or marketing team within the agency, this award recognises success in addressing issues related to corporate communications, reputation, brand building, corporate campaign execution, and media relations.

The award recognises creative directors working (largely) from the UK who have overseen the best work during the review period. The winner will have not only set the standard for creative excellence but also raised the bar for innovation and disruptive big ideas.

This award recognises the UK team behind the best work during the review period. The team’s output will be disruptive and innovative, as well as creatively outstanding. Ideally, the team will have created campaigns for more than one brand.

This award recognises the heads of UK agencies nationally who have individually done the most to advance their agency/network in the industry. 

Judges will consider the individual’s achievements during the eligibility period, including delivery against objectives, size of local operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the role or image of the marketing communications industry in their market. 

Note, this category is broken down by discipline:

• Branding
• Creative/advertising 
• Customer Engagement 
• Digital 
• Experience 
• Media 
• Integrated Marketing 
• Performance Marketing 
• PR

This award is for the media planning and media strategy leaders who have made the most significant impact on their clients’ marketing and business results through the creative use of media during the review period. This person will be responsible for spearheading the agency’s planning and strategy efforts more broadly, even if they do not formally run a separate department.

This award is for the new business development person/team who has proven to have built and developed a new account or expanded the services of an established client relationship.

This award is for the account planning leaders who have made the biggest impact on their clients’ business through development of breakthrough consumer, brand and communications strategies. This person will be responsible for fostering a culture of innovation within their strategy department. 

This award will celebrate a planner/strategist who has helped to deliver the best results for their clients through insightful, original and evidence-based thinking. The winner of this award might focus on one brand, or work across a number of brands, but is a day-to-day practitioner, spending the majority of their time on client business, rather than departmental management. 

This award recognises the talent management professional or team who has most effectively aligned the network’s people strategies with business outcomes during the review period.