Alice Tendler

"I am excited to be a judge as I love staying on top of the industry landscape - especially as someone who used to sit on the other side of the client/agency fence."

Alice Tendler, Director of Brand & Marketing, OVO With over 17 years experience in advertising, brand and marketing, Alice started her agency career leading award-winning campaigns for brands including adidas, Honda and Morrisons. She then moved client-side, leading brand strategy for BT Group, delivering several complex brand relaunches across the portfolio and the creatively award-winning Hope United campaign for BT and EE. Since joining OVO in 2023, she has been responsible for advertising, strategy, sponsorship, insight, customer comms and the creative studio. Since relaunching OVO last year, Alice and her team have delivered an award-winning advertising campaign, a refreshed customer engagement and reward mechanic, a restructured hybrid agency and in-house studio model and new sponsorship properties and activations.