Vicki Maguire

Vicki Maguire is a multi-award-winning, transformative creative leader at the forefront of driving change in the industry – a particularly inspiring achievement when you consider she’s a working-class woman from Leicester with no formal advertising training.

Under her creative leadership, Havas London – now a progressive, confident agency that’s firing on all cylinders, and still the industry’s only major B Corporation – had a barnstorming year. The agency won Christmas with Asda and Buddy the Elf – the culmination of 12 months’ populist creative work for its biggest clients – while five major account wins, strong organic growth, and no losses helped grow overall revenue by 17%, and domestic revenue by a staggering 34%. The agency also won Channel 4’s prestigious £1m Diversity in Advertising Award alongside Vanish, and was named Sustainability Agency of the Year the Ad Net Zero Awards.

A B Corp ambassador, Maguire leads the way on advancing DE&I and sustainability in the industry and nurturing the next generation of diverse talent. Her leadership mantra is: “If you’re an introvert, I’ll find you a corner, if you’re an extrovert I’ll find you a stage. I’m here to bring out your brilliant best.”