UM EMEA

Two years ago we set out on a bold journey to overhaul the old model and transform our agency into a future-facing, agile and data-driven business with human insights at its core. At the start of 2020 we formalised that evolution through the launch of a new proposition, Futureproof - a philosophy that has long been part of our DNA, but one that took on a whole new relevance this year. It meant that when our worlds turned upside down in March, we were perfectly poised to adapt at speed to the new reality and embrace the changes thrown at us.

We sprang into action and put all of our efforts into what truly matters to us: looking after our people, supporting our clients, nurturing our special culture and driving meaningful change in our community and beyond.

And it's working. Across the year, we’ve won five major regional pitches (Honda Motors Europe, Dr. Martens, Energizer, Emirates and Photobox), become Coca-Cola’s largest strategic partner across EMEA and have significantly expanded our Nestlé footprint across the region. We’ve also picked up over 25 strong local wins across our markets, ensuring growth of 4.6% across the region despite the challenging economic and Covid situation.

Forrester have ranked us the #1 global agency network for current offering and future strategy. And in RECMA’s most recent report we were named the #1 agency network for growth in activity volume across EMEA.

When the world changed, we were ready to flex. And we’ve emerged stronger than ever.