U-Studio/OLIVER

U-Studio is Unilever’s biggest digital agency.

U-Studio continues to set the bar for in-house agencies across the industry, with seven years of record growth and work that’s recognised with UK and international awards. It works side-by-side with Unilever marketers as partners. It's a key reason why U-Studio has been able to help drive market share growth across categories and brands. From Marmite to Simple Skincare, Persil to Axe, U-Studio continues to deliver creative that continues to deliver results. In fact, it is the only UK social media agency, in-house or otherwise, to be recognised for effectiveness by Effie and WARC awards in 2023. This year has seen U-Studio at the forefront of defining Unilever’s Gen AI vision and playbook. It is the first agency to integrate a proprietary Gen AI tool, Pencil Pro (powered by The Brandtech Group), for scaled use across global brands. At the same time, the agency is upskilling its people in Gen AI within a brand safe environment. Together, U-Studio and Unilever have delivered unmissable award-winning creative and technology solutions that help grow brands and the business, respectively.