TBWA

2020 presented the ultimate test for an agency that calls itself “The Disruption Company.” We responded by making ourselves more valuable to clients, helping them navigate uncertainty by breaking conventions and reaching consumers in unexpected ways.

We earned more than 60 wins across EMEA--including two of 2020’s biggest prizes, Air France and Peugeot (with 180 and Lucky Generals).

TBWAMedia Arts Lab and Apple continues to be the gold standard for client-agency partnerships, and our relationship with McDonald’s matured beyond advertising as we helped them reinvent their restaurants during Covid. Add convention-breaking work for Fortum, Amazon, Facebook, Nissan, and dozens of local clients, and TBWA EMEA had one of its strongest creative years in memory.

We developed resources to help clients thrive during Covid, from analytics tools like SCANR and eGROWTH for CPG clients to maximize their e-commerce presence to LiveBosses, an executive social media offering that helped C-suite executives grow their social presence and connect to employees and investors from home.

In 2020, typical measures of success, like award shows--which we opted out of--didn’t matter. 2020 was about innovation. Adaptability. Did you protect your people? Help clients navigate the impossible?

By those measures we had a very successful year.