Tammy Einav & Mat Goff, adam&eveDDB

Tammy Einav and Mat Goff are Joint CEOs of adam&eveDDB, the UK’s largest advertising agency. In a challenging year, they have shown extraordinary resilience, agility and unwavering leadership skills, empowering over 440 people to work successfully from home, delivering the agency’s largest number of campaigns ever, whilst embedding DE&I at the heart of the business and nurturing a base of over 80 clients.

Having rebranded to adam&everywhereDDB, the agency delivered 1400+ projects, across 150 campaigns for 60+ brands, with populist work that stretches across channels, audiences and markets - including the first horror movie for cats for Mars, innovative in-boot technology for Adidas, Tukker the dog for the AA shot entirely in lockdown, four blockbuster global PlayStation films to launch PlayStation 5 and John Lewis Christmas.

Not forgetting Cannes Lions European Agency of the Decade, 15 wins across eight new sectors, five pro-bono campaigns for important causes, four industry leading initiatives, three IPA Effectiveness Awards, two pioneering research papers by Les Binet and the C4 Diversity in Advertising award.

Moreover, Tammy and Mat have committed to embedding DE&I at the heart of the agency and its business strategy. This year they actioned an exhaustive audit of the entire business to investigate every interaction that its employees have together and review existing DE&I initiatives and partnerships. This has led to three workstreams focused on People, Pillar and Product, which are tasked with driving immediate and long-lasting culture change needed to rebuild the agency in a proactively anti-racist and positively inclusive way.