Saatchi & Saatchi

In 2023,we set out to be the most influential creative company in the UK. Influential with the work we create. Influential in the growth we deliver. And influential in changing our industry.

In May, we were appointed John Lewis Partnership’s new creative agency, launching fully integrated Christmas campaigns for both John Lewis and Waitrose, alongside launching a new brand, Made With Care. We delivered the biggest relaunch of the year, reimagining the UKs biggest consumer brand, EE, to be more relevant than ever - in peoples homes, in their schools, in their workplaces, and in their spare time, too. Other influential work - for the likes of TNT Sport, BHF, Subway and our new partners OVO also landed, alongside law-changing campaigns for Pregnant Than Screwed and EE. We used our influence within government to remind Sunak about the importance of talent within the creative industries, and led the national news agenda with our marketing advice for the Labour Party. We gave new purpose to our 33-year-old New Creators’ Showcase, launching an industry first mentoring programme, and we asked the only question any marketer should have this year: What the fuck is going on?, with new state of the nation research.