Richard Huntington

Richard remains the mainstay of Saatchi & Saatchi’s leadership. As Chief Strategy Officer for the past 15 years, he has provided stability and certainty at the heart of the agency. But 2022 saw a transformation in Richard’s strategic leadership both of the agency and the industry.

Along the way Richard has helped deliver a record new business run including Churchill, Subway, Marriott, Binance, BT Sport, Siemens, BrewDog and the NBA. He has continued to build strategies that deliver effective and powerful creative work from EE Hope United to Direct Line’s superheroes campaign. He has led or sponsored industry changing initiatives including Upriser and Saatchi Open.

One of the industry’s leading commentators Richard has filled the year with strong opinions lightly held through his regular column for Campaign and his now 17 year old blog, adliterate. This included a landmark conversation about his mental health journey that has helped open up the taboo in the industry about seeking real help when you are ‘not OK’. As the self-styled high octane brand strategist, Richard’s influence on Saatchi & Saatchi, its people, work and client relationships as well as his influence on strategists across the industry has never been greater.