Pablo London

At the heart of Pablo sits one key value. Being humble. Whilst Pablo has grown at a head-spinning pace, with 17 new clients in 2022, this year we wanted to ensure that every client in the building was looked after. By helping to redefine their businesses, we grew existing client revenue by 21%. We’re proud to have made a difference for clients like Deliveroo, the UK Government, AJ Bell, DFS and Flora; the latter two brands picking up 3 awards at the APG and Effies.

To feed the international ambitions of ourselves and our clients, we redefined our creative department, launching a creative council of 8 top tier ECDs to enable us to demonstrate and cement our global capabilities together with UK acceleration. This paid off, as we picked up three new international clients in Play-Doh, Wilkinson Sword and Formula One, whilst also converting Flora to a global account. We have big ambitions, but at the heart of this is a desire to lead the industry by example; following the success in 2022 of our gender neutral parental policy, this year we introduced the Pablo Living Wage, which ensures entry level positions are paid enough to live in the capital.