Leo Burnett UK

This year, Josh has strengthened brands, our agency and the industry by connecting them to the nation. Josh believes that in a permacrisis, it’s more important than ever for brands to understand and serve their customers. But this is hard to achieve while our industry operates in a bubble: of people from the same backgrounds; insulated from the nation; focusing on impressing each other with their work. So in 2023, Josh found ways to pop the bubble at every level of the industry: for clients, for strategists, and for Leo Burnett.