Josh Bullmore

This year, Josh has made strategy more effective by making it more inclusive. Josh believes that strategy is all too often a career choice for the few, leading to creativity that doesn’t connect with the full diversity of a brand’s audiences, and campaigns that don’t deliver to their full commercial potential.

In 2022 Josh has taken strategy out of its ivory tower and made it more inclusive as a career and more tuned into the nation so that it works harder for everyone by:

1. Making Strategy work harder for strategists

2. Making Strategy work harder for the agency

3. Making Strategy work harder for brands

Josh’s inclusive strategic leadership has helped the agency deliver another strong commercial performance, with revenue growth at 12%, the second consecutive year it’s been in double digits.