Fluency, M&C Saatchi


Fluency is a data & technology consultancy, born of a creative solutions network. We believe when data & creativity come together it is unbeatable.

So, how is a small start-up helping the world’s largest retailer improve data fluency in a way that's critical to its brand and comms development? And how did a small start-up help a major utility's board invest a further £7million in creative advertising?

How are we already working with the world's biggest brands? And how did we grow from zero into a multi-million-pound business in less than two years, with over 20 client wins under our belt and a suite of 10 new industry-leading products and services?

We won't know for sure…

But we think the reason is simple: clients need more support. They have tough jobs, deal with high risk, need the best data and technology to empower them to make brilliant decisions, and fuel creative solutions. Stronger data & insights create stronger strategy, and in turn better outcomes. And data-fuelled businesses are winning.

So creative data solutions are what we do. From systems of insight, to effectiveness, we combine high-quality data with best-in-class machine learning and AI.

But first and foremost, it’s about people…