Billion Dollar Boy

Our vision is to challenge advertising norms with a decentralised, creator-focused and effective agency model that champions the power of creators – amplifying the voice of the creator in every story we tell.

This year marks a pivotal milestone in our journey to achieving that. Thanks to key strategic hires, harnessing emerging technologies, and launching innovative solutions, we don’t just participate in the advertising world; we’re actively reshaping it. In the past year, we have delivered over 226 campaigns in 33 territories for more than 70 clients. We delivered remarkably effective advertising at scale for the world’s leading brands including, Heineken, L’Oréal, Pepsi, Disney and Unilever. Headcount grew by 35% and our 67% retention rate is one of the highest in the industry. We have maintained 57% + YoY profitable turnover growth, hitting +1037% EBITDA increase in FY23 vs FY22. Our people-first, integrated approach that places creators at the heart of every strategy positions us at the forefront of culture, and is what makes us different. That’s why we’ve seen such success and 2023 was just the beginning of what promises to be a transformational era for the agency. Billion Dollar Boy stands poised for continued innovation and impact.